Dr Seriane Morapeli

Overview

Qualifications: PhD in Strategic Communication, University of Johannesburg, MA in Strategic Communication [cum laude], University of Johannesburg Overview/bio: Seriane Morapeli is a Lecturer in the Department of Strategic Communication. As an academic she has years of experience lecturing Strategic Communication and Public Relations modules. She has successfully supervised Strategic Communication postgraduate students. Her teaching philosophy is centred on compassion and empowering students to embrace and incorporate their African lived experiences in their learning. Research Interests: NGO/NPO; health communication; digital communication; AI; stakeholder activism, African migration Achievements: Facilitator of Finalist Student Group for the Assegai Awards 2025 | Student Category | SSETA Facilitator of Winning Student Group for the Assegai Awards 2024 | Student Category | SANCA 2024 MTN Media Innovation Summit Panelist | Science and Health Communication in Africa Facilitator of Finalist Student Group for New Generation Awards 2023 | Overall Student Group Category | Kids Haven Facilitator of Finalist Student Group for New Generation Awards 2022 | Overall Student Group Category | The Heart and Stroke Foundation South Africa UJ Hybrid Webinar Facilitator | 2022 | The Role of PR and Communications in Social Cohesion in Africa and Re-Branding the African Continent Post-Covid-19: In Collaboration with Academic & Industry Leaders from Four African Countries PRISA | Online Webinar | Research Colloquium | Tell a Story about a Local Community Influencer Conference Participation: Trends in Media and Communication Conference 2025 | 2025 | University of Ghana | Online International Conference Crisis Communication and Conflict Resolution, Colloque international Communication de crise et résolution des conflits | (17-18 April 2024) | Cluj-Napoca, Romania UJ Technology and Society | 2023 | Exploring the Effect of Black Twitter on South African Millennials’ Mental Health Strategic Communication Conference | 2023 | The Use of Stakeholder-Inclusivity and Co-Creation for the Prevention of Underage Drinking NIHSS ANDC Conference | 2023 | What Makes Adolescents Drink? SACOMM | 2022 | The Influence of AI on the Strategic Communication Industry 3rd Ellisras Longitudinal Study and Other Non-communicable Diseases Studies International Conference | 2022 | A Health-Focused NGO’s Challenges for Preventing Cardiovascular Diseases amongst South African Millennials NIHSS ANDC Conference | 2022 | Attitudes and Behaviour of Adolescents NIHSS ANDC Conference | 2021 | A Stakeholder-Inclusive and Co-Change-Oriented Communication Approach to School-Based Alcohol Prevention Interventions SACOMM | 2016 | What is the desired role of digital communication used by NPO’s in South Africa to change perceptions of migration according to a select group of digital communication experts? Publications: Morapeli, S., & Hattingh, R. (2025). Unpacking a handbag, contrapuntal thinking and speaking up: A reflective dialogue. A Journey of Innovation: Twenty Years of Teaching and Learning at the University of Johannesburg 2005 - 2025 . https://mydigitalpublication.co.za/uj/dte/2025-teaching-innovation-for-the-21st-century/ Morapeli, S. (2024). Knowledge, attitudes, and practices regarding alcohol use among early adolescents at primary schools in Johannesburg. African Journal of Drug and Alcohol Studies , 23(1), 65-83. https://www.ajol.info/index.php/ajdas/article/view/291840 Morapeli, S., & Ratale, T.C. (2024). Exploring the effects of Black Twitter (X) on South African millennials' mental health. The Thinker , 101(4), 80-88. https://journals.uj.ac.za/index.php/The_Thinker/issue/view/323/147 Morapeli, S., & Kazembe, S. (2024). #PutSouthAfricansFirst: Exploring how hashtag activism on Black Twitter promotes xenophobia. Communitas , 29, 158-175. DOI: https://doi.org/10.38140/com.v49i.8429 Morapeli, S. (2024). A health-focused NGO's challenges in preventing cardiovascular diseases amongst South African millennials. African Journal for Physical Activity and Health Sciences , 30(3), 442-453. DOI: 10.37597/ajphes.2024.30.3.5 Morapeli, S., & Khemisi, M.C. (2024). The influence of artificial intelligence on the strategic communication industry. Communicare , 43(1), 48-58. DOI: 10.36615/jcsa.v43i1.1432 Contact details: Email: smorapeli@uj.ac.za