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Duarte B. Morais
Associate Professor
North Carolina State University Department of Parks, Recreation and Tourism Management 4008E Biltmore Hall Raleigh, NC 27695 dbmorais@ncsu.edu PROFESSIONAL APPOINTMENTS 2010 - … Associate Professor, Equitable and Sustain
Last reviewed: 2026/07/15
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North Carolina State University Department of Parks, Recreation and Tourism Management 4008E Biltmore Hall Raleigh, NC 27695 dbmorais@ncsu.edu PROFESSIONAL APPOINTMENTS 2010 - … Associate Professor, Equitable and Sustainable Tourism Department of Parks, Recreation and Tourism Management North Carolina State University 2012 - … Tourism Extension Specialist North Carolina Cooperative Extension 2015 - … Visiting Associate Professor, Geography, Environmental Management, and Energy Studies, University of Johannesburg 2000 - 2010 Assistant/Associate Professor, Recreation, Park and Tourism Management Affiliate Associate Professor, Hospitality Management Co-director of Tourism Research Lab The Pennsylvania State University EDUCATION 2000 Ph.D. - Tourism Management Clemson University, Clemson, South Carolina, USA 1997 M.Ed. - Sport Management Bowling Green State University, Bowling Green, Ohio, USA 1995 Licenciatura - Physical Education, Recreation, and Sports Management Universidade Tecnica de Lisboa, Lisbon, Portugal SELECT GRANTS AND CONTRACTS 2016-17 Identifying entrepreneurial needs and challenges of women in agritourism Barbieri, C., Jakes, S., & Morais, D.B. (co-PIs) NC State's Colleges of Natural Resources, and of Ag. & Life Sciences $128,059 2015 Bicycle Tourism Based Market Research for Central Park NC Morais, D. B., Barbieri, C., & LaPan, C. (co-PIs) Piedmont Triad Regional Council (Prime: NC DoT) $23,999 2012-13 Web-based landowner application for Sentinel Lands Market-based Conservation Morais, D B. & Peterson, N. (Co-PIs) Department of Defense, US Marine Core $125,421 2012-13 NC People-First Tourism Morais, D. B., PI North Carolina Rural Economic Development Center $75,000 2011-15 Afghan Agricultural University Faculty Strengthening (AAUFS) Goldfarb, B., Robison, D., & Morais, D. B. Co-PIs Purdue University – US Agency for International Development $466,454 2008-09 Comparison of wildlife value orientations, quality of life, and perceived self-determination between CBNRM & non-CBNRM communities in Namibia Morais, D. B. PI, & Zinn, H. World Wildlife Fund and Margery Grant Whiting Center $21,500 2008-09 Capacity building and guide training for cultural tourism in Lushoto, TZ Morais, D. B., PI, Kerstetter, D., Buzinde, C., & Semali, L. Tourism Cares for Tomorrow $10,000 2006-07 Promoting community sustainability and citizen resource stewardship through Hudson River Valley nature based tourism image branding Shuster, R., Kuehn, D., Morais, D. B., Co-PIs New York Sea Grant Institute $139,415 GRADUATE STUDENT MENTORING [Chair] 2016 Peroff, Deidre PHD in Sustainable Tourism, North Carolina State University 2015 KC, Birendra PHD in Sustainable Tourism, North Carolina State University 2014 Mao, Yuchen PHD in Sustainable Tourism, North Carolina State University 2014 LaPan, Chantell PHD in Sustainable Tourism, North Carolina State University 2012 Rodrigues, Aurea Doutoramento em Turismo, Universidade de Aveiro 2010 Wang, Yasong PHD in Tourism Management, The Pennsylvania State University 2010 Ogden, Anthony PHD in International Education, The Pennsylvania State University 2009 Zillifro, Stacy PHD in Tourism Management, The Pennsylvania State University 2007 Bandyopadhyay, Ranjan PHD in Tourism Mgt., The Pennsylvania State University 2004 Lin, Chung-Hsien PHD in Tourism Management, The Pennsylvania State University 2004 Lin, Jiin-Ling MS in Tourism Management, The Pennsylvania State University 2003 Lin, Yin-Shin MS in Tourism Management, The Pennsylvania State University 2003 Foster, Josiah MS in Tourism Management, The Pennsylvania State University SCHOLARLY PROFILE Total During last 5 years Citations 2713 1764 h-index [h number of papers cited at least h times] 20 16 I10-index [number of papers cited at least 10 times] 35 26 SELECT REFEREED PUBLICATIONS Morais, D. B., Jakes, S., Bowen, B., & Lelekacs, J. M. (in press). Fork 2 Farmer: Enabling the success of small farms through partnerships with chefs and the tourism sector. Journal of Extension. LaPan, C., Morais, D. B., Wallace, T., & Barbieri, C. (2016). Power, altruism and communitarian tourism: A comparative study. PASOS: Revista de Turismo y Patrimonio Cultural. 14(4), 889-906. LaPan, C., Morais, D. B., Wallace, T., & Barbieri, C. (2016). Women's self-determination in cooperative tourism microenterprises. Tourism Review International, 20(1), 41-56. Morais, D. B., K.C., B., Mao, Y., Mosimane, A. (2015). Wildlife conservation through tourism micro-entrepreneurship among Namibian Communities. Tourism Review International, 19(1-2), 43-61. Payton, F. C., Morais, D. B., Heath, E. (2015). Multi-stakeholder assessment of a mobile and temporarily interconnected systems prototype: People-First Tourism. The African Journal of Information Systems, 7:1, 21-39. Wang, Y, & Morais, D. B. (2014). An examination of tourists' identity in tourist weblogs. Information Technology and Tourism, 14: 239-260. Dong, E., Wang, Y., Morais, D. B., Brooks, D. (2013). Segmenting the rural tourism market: The case of Potter County, Pennsylvania, USA. Journal of Vacation Marketing, 19(2), 181-193. Lin, C.-H., Lu, W.-B., Wu, R., & Morais. D. B. (2013). 乡村旅游创业动机的性别差异研究—以台湾为例 [Gender differences in entrepreneurial motivations for agri-tourism operators: The case of Taiwan]. 旅游学刊 [Tourism Tribune], 28(5): 89-98. Xie, H., Kerstetter, D., Matila, A., Buzinde, C., & Morais, D. B. (2012). Information usefulness vs. ease of use: Which makes a destination website more persuasive? Tourism Analysis, 17(1), 15-26. Schuster, R., Sullivan, D., Kuehn, D., & Morais, D. B. (2011). Relationships among Resident Participation in Nature and Heritage Tourism Activities, Place Attachment, and Sustainability in HRV. Journal of Park and Recreation Administration, 29(3) 55-69. Lin, C.-H., & Morais, D. B. (2008). The spatial effect of destination distribution on cognitive distance estimates and its impact on tourists' destination choices. Journal of Travel & Tourism Marketing, 25(3-4), pp. 382 - 397. Xie, H., Costa, C., & Morais, D. B. (2008). Gender differences in rural tourists' motivations and activity participation. Journal of Hospitality Marketing and Management, 16(4), 368-384. Lin, C.-H., Morais, D. B., Kerstetter, D. L., & Hou, J.-S. (2007). Examining the Role of Cognitive and Affective Image in Predicting Choice Across Natural, Developed, and Theme-Park Destinations. Journal of Travel Research, 46, 183-194. Morais, D. B., Cheng, Z., Dong, E., & Yang, G. H. (2006). Promoting sustainable tourism through increased community involvement: The Shangri-La Ecotourism Demonstration Project. Tourism Review International, 10(3), 131-140. Davis, J. S., & Morais, D. B. (2004). Factions and Enclaves: Small Towns and Socially Unsustainable Tourism Development. Journal of Travel Research. 43(1), 3-10.
