Prof Nicole Cunningham

Overview

Prof Nicole Cunningham is an Associate Professor in the Department of Marketing Management at the University of Johannesburg, South Africa. She holds a PhD from the Gordon Institute of Business Science (2019) and an MCom in Marketing Management (with distinction) from the University of Johannesburg. Nicole teaches across academic levels, from certificate to master’s programmes and supervises both master’s and doctoral students. Her research focuses on consumer behaviour, contemporary marketing trends, digital adoption and the luxury industry. Her work has been published in journals such as the Journal of Consumer Behaviour, the Journal of International Retail and Distribution Management and the European Business Review. She has also presented her research at local and international conferences and contributed as an editor to several textbooks prescribed across South African universities. Passionate about education, Nicole prioritises real-world readiness by incorporating practical projects, current cases and relevant learning materials to support student success. Google Scholar ResearchGate SCOPUS