Prof Christine De Meyer-Heydenrych

Overview

Christine De Meyer-Heydenrych is an Associate Professor in Marketing at the School of Consumer Intelligence and Information Systems (SCiiS) at the University of Johannesburg (UJ). With 18 years of academic experience, she specialises in Services Marketing, Marketing Research, and Retailing, bridging rigorous scholarship with practical industry relevance. She has published over 28 articles in both local and international journals, including the prestigious Journal of Services Marketing and the International Journal of Retail and Distribution Management. Her contributions to research have positioned her as a respected voice in marketing scholarship. Christine has supervised 25 Master’s and three PhD students to completion, reflecting her commitment to academic mentorship and the development of future leaders. She also participates in international collaborative research projects, strengthening UJ’s global academic footprint. Currently, she serves as Deputy Head of Department: Research and Internationalisation in the Department of Marketing Management, where she drives research excellence and fosters international partnerships. Google Scholar Scopus ID: 50661144900 Orcid ID: 0000-0002-0859-0610