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Melusi Makhoba
Lecturer
Melusi Makhoba is a lecturer and BCom Honours Marketing Management Programme Coordinator in the Department of Marketing at the University of Johannesburg. He holds a Master’s in Strategic Marketing from Wits Business Sch
Last reviewed: 2026/07/15
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Melusi Makhoba is a lecturer and BCom Honours Marketing Management Programme Coordinator in the Department of Marketing at the University of Johannesburg. He holds a Master’s in Strategic Marketing from Wits Business School and is a PhD candidate in Marketing. With over eight years in Higher Education, he has lectured across South Africa and Germany in disciplines such as brand management, digital marketing, innovation and research methodology. His research interests include digital transformation, AR/VR and brand management. Alongside academic expertise, Melusi brings over a decade of corporate experience in transport, retail and FMCG, where he generated more than R10 million in sales revenue and expanded market presence for a multinational firm. He has delivered masterclasses and consultations to leading organisations, including MTN, Vodacom, Spar, WesBank and Moët Hennessy, guiding senior teams in leveraging digital tools to achieve measurable business outcomes. LinkedIn