Ms Martha Themba

Overview

Qualifications: MA in Marketing Communication, University of Johannesburg, 2024 (Cum laude) Honours in Strategic Communication, University of Johannesburg, 2021 Overview/bio: Martha Themba is an Assistant Lecturer in the Department of Strategic Communication. She recently graduated with her Master’s in Marketing Communication (Cum laude) and is pursuing a PhD in Strategic Communication. Her career started as a tutor in the Department. As a young academic still growing in the field, she has a few years of experience lecturing strategic communications and public relations modules. Her research areas of interest include digital communication, social media, crisis communication, and stakeholder engagement. Research Interests: Digital communication, social media, crisis communication, and stakeholder engagement. Achievements: 2021 Top Achieving Group in Applied Strategic Communication Group Project. 2021 – 2023 Level 1, 2, and 3 Tutor Certificates Conference participation (in the last 5 years): School of Communication Conference. 2023. JIAS. Session Chair. SACOMM. 2023. AFDA, Johannesburg. The role of AI (chatbots) in enhancing customer engagement – Presenter. CDDC Postgraduate research seminar. 2023. UJ School of Communication Boardroom. The role of social media in crisis communication (Master research) - Presenter