Dr Kathleen Storey

Overview

Dr. Kathleen Storey holds a PhD in Marketing Management from the University of Johannesburg. After testing out a few different career paths in the marketing world, she found her passion in sharing marketing knowledge with others. She has been sharing this knowledge for 16 years, lecturing at various institutions, as well as doing corporate training and consultancy work. Kathleen specialises in lecturing on marketing, brand management and market research, although she is most enthusiastic about teaching data-related modules. Kathleen is also interested in the field of internal marketing, as it is often neglected in marketing studies. She had her first article published in the Journal of Economic and Financial Sciences and hopes to further contribute to the academic field.