Mr Thabang Chama

Overview

Mr Thabang Chama is a marketing academic and researcher with interests in consumer behaviour, digital marketing and the ethical implications of technology in marketing practice. He holds a Master of Management Sciences in Marketing Management (cum laude) from Tshwane University of Technology and was a recipient of the Nurturing Emerging Scholars Programme (NESP). He currently serves as a lecturer in the School of Consumer Intelligence and Information Systems, College of Business and Economics, at the University of Johannesburg, where he is pursuing doctoral studies in marketing management. His research interests include e-learning quality, service quality, and work-integrated learning (WIL), with a focus on ethical and socially responsive marketing in the African context. Google Scholar ORCID