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Dr Karel Nzita
Post-Doctorial Research Fellow (PDRF)
Dr Karel Nzita Mayemba is a Marketing Postdoctoral Fellow at the University of Johannesburg, specialising in AI‑driven marketing, digital consumer behaviour, and advanced data analytics. With strong expertise in SEM, SPS
Last reviewed: 2026/07/15
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Dr Karel Nzita Mayemba is a Marketing Postdoctoral Fellow at the University of Johannesburg, specialising in AI‑driven marketing, digital consumer behaviour, and advanced data analytics. With strong expertise in SEM, SPSS, AMOS, NVivo, Atlas.ti, Power BI, and SmartPLS, he produces rigorous, insight‑driven research and teaches Retail Marketing and Marketing Analytics. Bilingual in French and English, he collaborates on study design, survey development, and interdisciplinary projects, making him a valuable partner for research at the intersection of marketing, technology, and consumer insights. ResearchGate Google Scholar